VINTAGE SELTZER | class assignment
Rebranding of Vintage Seltzer including the original and raspberry flavors. The technique of printing on film with white ink was used.
VINTAGE SELTZER | class assignment
Rebranding of Vintage Seltzer including the original and raspberry flavors. The technique of printing on film with white ink was used.
BIGELOW TEA PACKAGE AND DELIVERY REBRAND | class assignment
Brand redesign of Bigelow Tea implementing a pattern containing tea elements designed to be used in different color schemes to represent different flavors. Hooked tea bag concept allows tea to steep without the use of messy strings.
PIE RECIPE BOOK | class assignment
Select spreads from a pie recipe book looking at the modern day presence of pie with a nostalgic 50’s feel.
STRUCTURAL PACKAGE CONCEPT FOR CAT TOYS | class assignment
Presentation boards illustrating a structural concept for a thermoformed plastic package. Size, planogram and dieline information is included.
arra COSMETICS LINE | class assignment
Packaging for a line of all-natural cosmetics from Brazil featuring organic green hues and rice paper wraps.
ABSTRACT TYPOGRAPHY | class assignment
Abstract explorations in typography incorporating letterforms, words, texture and an object.
COLLAGE FRAME MAGAZINE ADS | class assignment
Interactive magazine ads for a modular customizable collage framing system. Ads include a sheet of stickers and a photograph of a blank wall so consumers may experiment with possible arrangements.
CRAFT CHEMISTRY SUMMER CATALOG | Craft Chemistry in Syracuse, NY
Promotional piece designed for local craft store, Craft Chemistry. The store features handmade work of local artists, so I wanted the piece to have a sort of homemade feel. Using a “lift-the-flap” construction and funky patterns I created a visually appealing and informative piece showcasing the store’s featured artists for summer. The covers were marble painted, and the finished piece hand-bound with twine.
FALL FASHION GUIDE | The Daily Orange Newspaper
Two spreads from the Syracuse student run newspaper’s fall fashion guide. The articles discussed the season’s emphasis on the accessories and small details that made an outfit. Using this as inspiration I pulled out detail shots and incorporated fabric swatches to emphasize the focus on elements and not just the finished product.
STRUCTURAL CONCEPT FOR HAND SANITIZER BOTTLE | class assignment
Presentation boards illustrating a structural concept for a blow molded bottle for hand sanitizer. Concept includes a custom cap remeniscent of old fashioned sink handles.
ALEXIA COMPETITION POSTER | S.I. Newhouse School of Public Communications
Poster used to promote the Alexia photojouralism weekend at the Newhouse School at Syracuse University which included workshops and photo judging. The competition looks at photojournalist’s efforts photographing other countries with the philosophy that documenting other places and hardships can bring us together and promote peace. In this light I wanted to include multiple people’s work, and bring elements to indicate the raw, and honest goal of the photographs.
FOOTBALL GUIDE | The Daily Orange Newspaper
Select spreads from the Syracuse student run newspaper’s fall football guide. As the designer I was responsible for the concept and layout of the entire 24 page special section which was inserted into that day’s newspaper. I tied the piece together by consistently using bars with rounded corners, reminiscent of football field goal posts.
PROMOTIONAL MEMORY GAME | self promotion
Classic memory game featuring pieces from my portfolio designed as a fun self promotional item. The matching back of each card features a pattern of my contact information while the pictures one attempts to match are examples of my work.
ART DECO EXHIBIT POSTER | typography class assignment
This poster was created for a fictional museum exhibit on the movement of art deco. Using only typography indicative of the time period I created a pattern which lines the back of the piece. I enlarged one element of the pattern and framed key exhibit information within it while implementing bold colors typical of the movement.
